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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q60-Q65):

NEW QUESTION # 60
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A. Ingredient
B. Exclusion
C. Variation
D. Booster

Answer: D

Explanation:
To include the visitor'saffinity scorein a Recipe, a marketer would:
* Use aBoosterto prioritize recommendations that align with the visitor's affinities or preferences.
* Boosters allow fine-tuning of recommendations to make them more relevant.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration

NEW QUESTION # 61
What qualifies a web vistor to see any experience of a Web Campaign?

A. Einstein Recipe Ingredients
B. Einstein Next Best Action
C. Campaign Targeting Rules
D. Email Campaign Rules

Answer: C

Explanation:
In Marketing Cloud Personalization,Campaign Targeting Rulesare the key determinants of whether a web visitor qualifies to see a specific experience within a web campaign. These rules act as filters, evaluating visitor attributes, behavior, and context to decide which experience, if any, should be displayed.
Here's how Campaign Targeting Rules work:
* Defining criteria:Marketers define specific criteria or conditions within the campaign setup. These criteria can include user attributes (demographics, location, loyalty status), behavioral data (past purchases, browsing history), or real-time context (device type, time of day).
* Evaluating visitors:When a visitor arrives on the website, Marketing Cloud Personalization evaluates their profile and behavior against the defined targeting rules.
* Delivering experiences:If a visitor meets the criteria of a specific rule, they are eligible to see the corresponding experience within the campaign. This could involve personalized content, targeted offers, or customized recommendations.

NEW QUESTION # 62
How does a developer share web templates from one dataset to another?

A. Copy
B. Download to zip file, upload zip file
C. Clone
D. Deployment manager

Answer: B

Explanation:
Downloading and Uploading Web Templates: To share web templates across datasets, developers must download the templates as a ZIP file and upload them into the target dataset manually.
Steps to Share Templates:
* Open theWeb StudioorWeb Templatessection in SFMC.
* Select the desired template and download it as a ZIP file.
* Go to the target dataset and upload the ZIP file.
* Validate the template and adjust configurations as needed.
References:
* Salesforce Marketing Cloud: Exporting and Importing Web Templates.
* Official SFMC Web Studio Documentation.

NEW QUESTION # 63
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Email campaign
B. Mobile campaign
C. Web campaign
D. Server-side campaign

Answer: D

Explanation:
Server-side campaignsare configured when setting up the Interaction Studio connector for Sales and Service Clouds. This campaign type enables the integration of user interactions and data captured in these clouds for real-time personalization and engagement.
Reference: Salesforce Interaction Studio Documentation - Connector Setup for Sales andService Clouds.

NEW QUESTION # 64
How does IS define web template?

A. A repeatable framework used to create a web campaign
B. The events and behavior of what will be captured on the websites
C. A google Chrome Extension
D. An area on your site that a developer has configured.

Answer: A

NEW QUESTION # 65
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