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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q49-Q54):

NEW QUESTION # 49
What is a true statement about Subscriber Key? (Choose 3)

A. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
B. Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
C. Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
D. Subscriber Key determines what update types will be available when importing data
E. Subscriber Key and Primary Key are interchangeable terms

Answer: A,B,C

NEW QUESTION # 50
Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

A. Contact Builder
B. Journey Butter
C. Automation Studio

Answer: B

Explanation:
Explanation
Journey Builder is the tool that allows marketers to create and manage customer journeys across multiple channels and touchpoints. Journey Builder can also perform A/B testing and random splits to test different versions of messages and paths. [Source: Trailhead]

NEW QUESTION # 51
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A. Frequency Split
B. Path Optimizer
C. Scoring Split

Answer: A

Explanation:
Explanation
Frequency split is a journey builder activity that splits contacts based on how often they have received messages from the account. It can be used to focus marketing efforts on subscribers who are least likely to unsubscribe by sending them fewer or more relevant messages. Path optimizer and scoring split are not related to frequency.

NEW QUESTION # 52
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers

A. Have customers opt in to email before they can shop online.
B. Create an in-store SMS campaign that offers a discount for opting in.
C. Require customers to provide their email address when calling customer service.
D. Ask for an email address when a customer makes a purchase in-store.

Answer: A,D

NEW QUESTION # 53
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?

A. The customers why they want to receive NTO emails
B. Ask for detailed demographic information
C. Automatically Opt-in all new customers.
D. Set Expectation on send frequency and scheduled
E. Use explicit Opt-in for any new web Sign-ups.

Answer: A,D,E

NEW QUESTION # 54
......

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